Strawberry's Rosenbacchanal
The 1st Rosenbach 'Zine
Strawberry's Rosenbacchanal, a comic 'zine inspired by Rosenbach Museum
& Library founders A.S.W. and Philip Rosenbach, was created by local
artist/writer Ellen Rosenholtz. The 'zine was released May 9, 2003 in
conjunction with the museum's grand re-opening celebration following
its five-year restoration and expansion project.
Strawberry's Rosenbachannal follows the adventures of Rosenholtz's
self-personified character Strawberry Girl and her friends Agent Honey
Bunny, Double-Oh Kitty, Funki Munki, Chief One Too Many, and Bad Cop.
"Utilizing the slice-of-a-day motif from James Joyce's Ulysses,
Strawberry and her friends discuss the Rosenbach brothers at what is
presumed to be a traditional after work gathering place—the bar,"
says Rosenholtz. "As the characters discuss their lives and opinions,
the relationship between the Rosenbach's collecting, business interests,
and ostentatious and consumer behavior, the characters themselves spiral
into an evening of decadent consumption."
Brothers and business partners A.S.W. and Philip Rosenbach were avid
collectors and internationally known dealers of rare books and antiques.
Founded in 1954, the Rosenbach Museum & Library is dedicated to
continuing the brothers' legacy as a museum of collecting. Says Rosenholtz,
"I have had a fascination with the Rosenbach since the 70's when
Danny Kimberg and I would wander DeLancey Place on the way to the Whodunit
bookshop. When I had the opportunity to explore the recesses of what
I had previously considered to be a stoic institution, I instead discovered
a world of extraordinary objects, a wonderland of absorbed time—where
hours slip by and you think only moments have passed."
Home to an outstanding treasure of rare books, manuscripts (including
James Joyce's original manuscript for Ulysses), and fine and decorative
art, the Rosenbach aims to make these objects accessible to the public
through changing exhibitions and educational programs inspired by the
collections. With recent renovations complete and a new building now
open, the Rosenbach seeks to expand its visitor base. Funded by the
Stockton Rush Bartol Foundation, the 'zine project reflects the Rosenbach's
institution-wide goal to reach new and diverse audiences. "Offering
a comic book-style 'zine to promote a cultural institution like the
Rosenbach is certainly unconventional," says Hirsig Family Director
of Education Bill Adair. "We hope this approach will prove highly
successful in reaching younger and alternative audiences—and entice
a new generation of museum-goers to give us a look."
Extensively trained in the visual arts, Rosenholtz is well-established
in the Philadelphia arts community, with professional experience ranging
from curatorial oversight for visual and theatrical disciplines to interactive
arts programming for schoolchildren. Her own artistic endeavors demonstrate
her firm commitment to bringing her work to the general public.